Search KuwaitPR.com

Home >> FMCG, Food, Beverages, Restaurant

Tanmiah Food Company & Vibra Agroindustrial S.A signs MOU to support Food Security in Saudi Arabia and Region

Tanmiah Food Company & Vibra Agroindustrial S.A signs MOU to support Food Security in Saudi Arabia and Region

Monday, November 20, 2023/ Editor -  

Share

Home >> FMCG, Food, Beverages, Restaurant

Riyadh, November 20, 2023 – In a landmark move aimed at bolstering food security and fostering local talent, Tanmiah Food Company (TADAWUL: 2281, “Tanmiah”), an established market leader in the poultry and other meat products in the MENA region entered into Memorandum of Understanding (MOU) with Vibra Agroindustrial S.A (“Vibra”), one of the leading Brazilian Poultry producers and a global leader in halal poultry production. This signing took place during the 40th edition of the Saudi Agriculture Exhibition in Riyadh, in the presence of His Excellency the Minister of Environment Water & Agriculture Eng. Abdulrahman Abdulmohsen Al-Fadley and the Chairman of Tanmiah Food Company, His Excellency Amr Al-Dabbagh.

This MoU paves the way for a collaborative Joint Venture (JV) focused on co-packing of products, potential investment in primary and further processing facilities in the Kingdom of Saudi Arabia, and expansion of distribution and brand development across Saudi Arabia and the MENA region. Vibra's domestic and global production adheres to halal standards, ensuring that all of the chicken sold by Vibra worldwide is halal. This dedication to halal production highlights Vibra's commitment to upholding the highest standards of food quality and safety, aligning seamlessly with Tanmiah's values and vision for the region.

The agreement will detail the specifics of the collaboration between both companies. The JV company will be headquartered in Saudi Arabia, with an ambitious roadmap to extend its operations across the broader MENA region, aligning with the Kingdom’s Vision 2030 and its food security objectives.

Speaking on the occasion, Mr. Zulfiqar Hamadani, Group CEO of Tanmiah Food Company, said, “Vibra has been a trusted partner for Tanmiah for several years. With the signing of this MoU, both companies will strengthen their opportunities for growth and product diversification in Saudi Arabia and in the region. It's not just about business growth; it reflects our unwavering commitment to Saudi Vision 2030”.

Echoing this sentiment, Mr. James Dominic Cleary, CEO of Vibra, added, 'Vibra’s founding shareholders have a long business history with Saudia Arabia dating back to as early as 1983. Our companies converge on the solid belief in the importance of offering high-quality food products for our consumers. This partnership with Tanmiah is significant to support food security in Saudi Arabia. It aligns with our strategy to continue adding value to our consumers and clients, introducing innovative products and solutions, and continuously improving the presence of our brands.'

Mr. Ahmed Osilan, Executive Board Member and Managing Director of Tanmiah Food Company, commented, 'The signing of this MoU with Vibra is a pivotal moment for us. We aim to enhance local talent and set new standards in the food industry while contributing to the Kingdom's food security and broader objectives.'

Both companies are committed to this venture and will actively explore opportunities to leverage the synergies between them. This collaboration is not just a business decision but a testament to their commitment to enhancing KSA's food production, sustainability objectives, and talent enhancement.


Previous in FMCG, Food, Beverages, Restaurant

Next in FMCG, Food, Beverages, Restaurant


Home >> FMCG, Food, Beverages, Restaurant Section

Latest Press Release

Benefit Cosmetics is revealing its New Brow product: Mighty Fine Brow Pen

Mesmerizing Shows and Cash Prizes at Mercato During Dubai Shopping Festival

CFI Strategic Partner Of Ya Hala Festival – Kuwait's Premier Shopping Festival

SHOOTING ON WFP CONVOY IN GAZA

Burgan Bank Announces 89% Participation Rate in the Great Place to Work® Employe ...

KIB continues to provide the best auto financing deal in collaboration with Al S ...

CASIO celebrates 50-year-long watchmaking heritage with exclusive anniversary co ...

Kuwait, Bahrain to welcome Emirates A350 on 8 January

Burgan Bank continues to service customers during the New Year's holiday

Burgan Bank Reinforces its Social Responsibility Leadership with Comprehensive S ...

Ooredoo Kuwait Shines in 2024 with Outstanding Achievements

Scent-sational Gifting: Top 5 Ajmal Perfumes to Celebrate the Holidays

KIB announces monthly draw winners of ‘Win with KIB Rewards' campaign w4

KIB warns against the risks of sharing personal information on social media appl ...

Volkswagen Kuwait Unveils the All-New Tiguan at an Exclusive Starting Price of 8 ...

ATC Empowers Kuwait to Lead the Digital Healthcare Transformation with Biolog-id ...

KIB announces monthly draw winners of ‘Win with KIB Rewards' campaign

Celebrating Its Greatest Asset: Morad Yousuf Behbehani Group Honors Employees at ...

Burgan Bank Receives CBK's Approval to Acquire 100% Stake in Bahrain's United Gu ...

The Family Office Expands Its Legacy of Progress and Innovation in Wealth Manage ...