Riyadh, Saudi Arabia 6 February 2024: Makana 360 is honored to announce its partnership with the World Defense Show (WDS) 2024, providing unparalleled social listening and monitoring services to one of the leading global defense and security events. Makana 360 will also offer benchmarking media analysis against similar global events and occasions. Set under the patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, WDS 2024 represents the pinnacle of innovation and future trends in the defense industry, spanning land, sea, air, space, and security sectors.

As the defense industry continues to navigate through a rapidly evolving technological landscape, the demand for strategic insights and real-time analytics has escalated. Acknowledging this critical need, WDS in partnership with Memac Ogilvy has engaged Makana 360 to deploy its sophisticated digital and social listening methodology. This initiative aims to enrich the event’s strategic planning, media coverage abd audience engagement by tapping into deep insights from a plethora of digital media platforms.

Strategic Insights for a Global Defense Platform

Makana 360’s cutting-edge approach will provide WDS 2024 with an in-depth understanding of media coverage, audience engagement, competitive dynamics, and industry trends. By analyzing data from diverse digital channels, including News, Magazines, Blogs, Forums and and media like Instagram, Twitter, Facebook, YouTube, and more, Makana 360 will deliver actionable intelligence, supporting WDS in having targeting global influence and engagement with key stakeholders in the defense sector.

“This collaboration with the World Defense Show 2024 underscores our dedication to leveraging social listening for profound insights,” said Abdurrahman Al-Husami, Founder and CEO of Makana 360. “Our goal is to empower WDS with a comprehensive understanding of their audience and industry trends, and how media capture the event, ensuring the event’s continued success and global impact.”