Reaffirming the company’s commitment to sustainability and innovation

'Gardenia' Popup: A fusion of creativity and heritage with a modern twist
Eng. Bashar Al-Salem: “Choosing the National Museum adds a distinctive cultural essence to the exhibition.”

Kuwait, February 19, 2025:

Ooredoo Kuwait, the trusted partner in the telecommunications and digital innovation sector, has reaffirmed its commitment to supporting the country’s cultural and artistic landscape by sponsoring the third season of the 'Gardenia' exhibition. The event is being held at the Kuwait National Museum in collaboration with the National Council for Culture, Arts, and Letters (NCCAL). This sponsorship aligns with Ooredoo Kuwait's corporate social responsibility strategy, which aims to contribute to sustainable development and positively impact various segments of society.

Technology and Culture: A Harmonious Path to Sustainability

With a deep belief in the importance of integrating technology with culture and arts, Ooredoo Kuwait is proud to sponsor the 'Gardenia' exhibition. This initiative supports cultural efforts that spotlight Kuwait's rich national heritage, blending timeless traditions with innovative, modern interpretations across various fields.

'We are proud to sponsor the 'Gardenia' exhibition for the third consecutive year. This cultural and artistic event bridges authentic heritage with modern innovation,' said a spokesperson from Ooredoo Kuwait. 'Our support reflects our commitment to fostering cultural engagement within the community, in line with our vision of using innovation to enrich the overall societal experience.'

A Diverse Cultural Program with Engaging Activities

Running until the end of February, the exhibition offers a wide range of cultural and artistic activities designed to showcase Kuwait's rich heritage and educate visitors about the nation's history. Key highlights of the exhibition include:

· Archaeological Discoveries Exhibition: A collection of rare artifacts unearthed in Kuwait, illustrating the country's historical significance.

· Traditional Heritage Exhibition: A display of Kuwaiti life through handcrafted items, traditional attire, and depictions of communal gatherings.

· Art Collectibles Exhibition: An exclusive collection of rare paintings preserved by the National Council for Culture, Arts, and Letters.

· Live Musical and Folklore Performances: In collaboration with the Arts Sector, these performances bring Kuwait's musical heritage to life.

· Agricultural Products Section: Showcasing the latest innovations in gardening and landscape design.

· Specialized Workshops and Seminars: Interactive sessions covering topics such as garden lighting design and urban planning.

· Planetarium Shows: Educational presentations about astronomy and natural sciences, adding an engaging, educational aspect to the exhibition.

The Kuwait National Museum: A Venue with Cultural Significance Eng. Bashar Al-Salem, the exhibition's organizer, emphasized the significance of choosing the Kuwait National Museum as the venue for this year's event. 'The museum adds a unique cultural dimension to the exhibition, reflecting the importance of blending heritage with modernity. Our goal is to encourage the community to adopt sustainable practices that contribute to environmental well-being and cultural awareness,' he said.

Ooredoo Kuwait: A Committed Partner in Cultural and Social Development

Over the years, Ooredoo Kuwait has consistently demonstrated its leadership in supporting national and cultural events, driven by a belief in the importance of enriching the local cultural and artistic scene. The company continues to provide cutting-edge communication and technology solutions to support such events, offering advanced connectivity services, interactive digital content, and extensive event promotion through its various platforms.

This sponsorship aligns with Kuwait's Vision 2035, which aims to create a vibrant, sustainable society while preserving the nation’s cultural heritage for future generations.