KuwaitPR.com, Online Press Release from Kuwait
 
Fashions & Accessories(Fashion)
Filter PR by
  
Sportmax : Spring / Summer 2018 collection.
Sportmax : Spring / Summer 2018 collection.

Breath in, breath out
1969 -2018: The countdown has begun. Sportmax will soon be celebrating its 50th anniversary. An athletic and active look, the sophisticated collection suddenly becomes more fluid and provides even more  free-  dom of movement. A more liberated and relaxed style created for the sidewalks of the great metropoles as well as for beach destinations across the globe.

An unmistakably sensual line where the body is gracefully unveiled as it moves and extends; where a play of transparencies reveals and then conceals in a subtle game of hide and seek. A wonderful new femininity is created by the lightest of techno fabrics. An ethereal look is conceived by a dress, then by a parka and even by a quasi-transparent nylon and double-ply knit cape, with its specially applied ribbed trim, which is worn as a good luck charm. Well-being is instilled by the spirit and by the serenity of enjoying the freedom to be oneself.

The trench coat takes a workwear slant with oversized angled pockets applied with tone-on-tone stitching. This two-fabric trench is long and proposed in a refined palette of colors of the softest cotton; with its spe- cial closure at the neck, it can be worn long or short depending on the weather.
Simply for the beauty of the gesture, the sleeves of the blouses and dresses are pulled up by an elastic and stay up thanks to the graceful cuffs; offering a practical and charming elegance.

The multi-colored stripes, sometimes pale (soft pink, aqua green, blue), sometimes strong (navy blue, nude, yellow), are so many as to appear as one; further materializing in the trim of a knit top and layered under the lightest nylon as well as becoming a sort of “trompe-l’oeil” when used as embellishment on the drawstrings of windbreakers.

The knit top becomes an even more sensual t-shirt, either with narrow flat ribbing or horizontal stripes that let the skin show through.
The Sportmax woman does not chase time; she embraces it naturally. The clothes gather and pull closed       as she desires thanks to elastic drawstrings in four colors displaying the Sportmax logo; the signature of a second skin. The common thread throughout the collection is this graphic trace which defines the lines of   the body and creates movement even when still.

In its many forms, gabardine, stretch or poplin, cotton is prevalent throughout, offering a cool and natural sense of well-being.
Bib-front dresses, oversized and in floral and plant motif prints –like giant hibiscus flowers which lend a surf vibe– are worn over light knit leggings in plain colors or with side bands.

The rhythm of the approaching footsteps, almost animal-like, can be heard in the lightest jacquard knit ballerinas, the leather and neoprene sandals or the mules with their delicate heels. The iconic nylon gym bag, dressed up with leather detailing and a neoprene lining, is slung over the shoulder under the jingling chime of the jewelry, inspired by the metallic gear used for rock climbing.

The Sportmax style for Spring-Summer 2018 pays tribute to an easy and deliberate nonchalance  fully charged with energy.

Accessories: SPORTMAX
Eyewear: SPORTMAX
Hair: Holli Smith
Makeup: Karim Rahman and MAC
Music: Wladimir Schall

Posted by : Kuwait PR Network Editorial Team
Viewed 84987 times
PR Category : Fashion
Posted on : Tuesday, October 3, 2017  4:38:00 PM UAE local time (GMT+4)
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
As if Made from One Piece: GROHE Offers Individual System Solutions for the Entire Work Area Around ... [16490-Views]
Cerruti 1881' [15842-Views]
Saint Honore [14739-Views]
Chloé Launches The New Cloud-shaped “rosie” Sunglasses [11279-Views]
Let Your Style Roar [10799-Views]
Max Mara Resort 2020 Collection [10459-Views]
Festival of Speed Celebrates Aston Martin's Racing History [9463-Views]
Ralph Lauren Presented with an Honorary UK Knighthood [8327-Views]
Ink Your Lips This Summer With Artist Rouge Ink, Make Up for Ever's New Airlightlip Color [7897-Views]
Nissan Al- Babtain Elevates Customer Experience with a Special Ramadan Aftersales Service Campaign [6084-Views]
Lukoil Marine Lubricants strengthens its collaboration with KOTC [5432-Views]
Aston Martin Valkyrie Wows Crowds on Public Debut at Silverstone [4932-Views]
Siemens to supply power equipment and services for 840 MW power plant in Iraq [4867-Views]
Sports Collection - Autumn Winter 2019 [4768-Views]
Joyalukkas Exchange opens branches in 3 new locations in Kuwait [3842-Views]
Ralph Lauren at The Championships, Wimbledon – Sunday 14th July [3780-Views]
The inauguration of codeshare flights between Kuwait and Istanbul-Sabiha Gökçen Airports. [3698-Views]
Critical Strategies for Staying Ahead of Emerging Cyberthreats [3153-Views]
Sheikh Abdullah Al Salem Cultural Centre Presents Eid Al-Fitr Programme [2058-Views]
ESET identified as one of EMEA's Best Software Companies [1730-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories