KuwaitPR.com, Online Press Release from Kuwait
 
Interiors & House making(Home, Furniture and Interiors)
Filter PR by
  
IKEA Reveals Nearly Half of Adults in the UAE Play Every Day
IKEA Reveals Nearly Half of Adults in the UAE Play Every Day

HAPPIEST COUNTRY IN THE WORLD? 

Dubai, 7th November 2017:  The UAE could be one of the happiest places in the world, as nearly half of us have admitted to playing every day, according to a poll* conducted by much-loved Swedish home furnishing retailer, IKEA. 

Nearly 100% of respondents in the UAE think that it is important to enjoy play as an adult, with many identifying happiness and positivity as the main reasons why. From utilising it to connect with friends and family (26%) to discovering new ways of doing things (24%), play is considered highly important for both children and adults. 

In order to enable a better everyday life at home, IKEA has looked into how important play is as part of its ‘Let’s Play for Change’ campaign. Through prior annual research, IKEA’s Play Report has determined the definition of play as ‘engaging in a light-hearted activity that is satisfying and spontaneous’. 

One respondent to the IKEA poll said, “I believe that even if we grow old and become adults, we should keep the child in us. We don’t stop playing because we are old. We become old when we stop playing. Have fun! It keeps us young (at heart)!” 

According to the poll, parents play with their children a lot too, with 67% saying they play together every day. In line with IKEA’s previous research that found the living room is the heart of the home, the poll uncovered that both children and adults consider it the best place to play! 

Vinod Jayan, Managing Director – IKEA UAE, Qatar, Egypt and Oman said, “IKEA has long studied how people play both inside and outside the home, and the importance of play for emotional health and wellbeing. Our poll really shows that people in the UAE consider play and their happiness high on the priority list and so we want to keep inspiring them to do so at home.” 

IKEA recently conducted its third global Play Report, exploring the importance of play for adults as well as children. The findings showed that play is a tool for people to sustain a healthy life, giving them room to be creative and making them happier. But people have also expressed that modern-day life is quick to steer people away from play and that it feels socially unacceptable to embrace a playful mind-set. IKEA wants to encourage you to make room this winter for more moments of celebration and play, and explore the child within. 

As part of the Let’s Play for Change campaign, IKEA will be hosting an exhibition, inspired by a magical playhouse fantasia, at Dubai Design District from 14th November - 9th December. It will also launch its global drawing competition from 16th - 26th November where children up to 12 years old get the chance to design toy that could become part of IKEA’s soft toy collection**. 

Posted by : Kuwait PR Network Editorial Team
Viewed 63188 times
PR Category : Home, Furniture and Interiors
Posted on : Tuesday, November 7, 2017  10:36:00 AM UAE local time (GMT+4)
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
What Procedure I Got Done to My Skin [33874-Views]
Introducing Burberry Bespoke Fragrances [16748-Views]
Flaunt your gravity-defying hairstyles to become the face of our brand [15789-Views]
From Tracks to the Street: Puma Re-issues CELL Venom [15752-Views]
An Amazing Collection for Ladies From Police [15707-Views]
Michael Kors Unveils Spring 2019 Michael Kors Collection Ad Campaign [13788-Views]
Cole Haan Delivers True Performance Footwear With the Release of the Zerøgrand All-day Trainer [13058-Views]
A City by the Sea and the Desert: Diana Arno SS19 Collection [12714-Views]
Completes Acquisition of Versace [12325-Views]
Profeta - Premium Range of Halal Vitamins and Supplements for Men, Women and Children [11644-Views]
Nissan Energy demonstration hits the spot [9906-Views]
Sony Unveils Newest Products and Introduces Latest Efforts from Entertainment Businesses at CES 201... [9467-Views]
Huawei Launches 5G Multi-mode Chipset and 5G CPE Pro [9040-Views]
Ralph Lauren offers the spring 2019 collection [8704-Views]
Rolls-Royce Motor Cars Achieves Historic Business Record [8684-Views]
19 reasons to fly with British Airways in 2019 [8344-Views]
Turkish Airlines reached the 80.2% Load Factor in December 2018. [7425-Views]
LG Electronics' Promise of AI for an even Better Life Delivered at CES 2019 Keynote [6941-Views]
Honor 10 Lite Packs Stylish Looks and Flagship Performances Into New Device [6851-Views]
Continental Commissions First Driverless Tyre Test Vehicle [6773-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories