KuwaitPR.com, Online Press Release from Kuwait
 
Apparels, Shoes and Eyewear(Fashion)
Filter PR by
  
Marchon Eyewear and G-III Apparel Group Sign Exclusive Global Licensing Agreement For DKNY and Donna Karan New York Eyewear
Marchon Eyewear and G-III Apparel Group Sign Exclusive Global Licensing Agreement For DKNY and Donna Karan New York Eyewear

July 17, 2018:  Marchon Eyewear, Inc. and G-III Apparel Group, Ltd. announced today that they have entered into a long-term exclusive global licensing agreement for DKNY and Donna Karan New York eyewear.

Product introductions under the license agreement will begin with DKNY sun and optical eyewear and rollout globally beginning March 2019. DKNY eyewear will embody the modern appeal of the global lifestyle brand, taking inspiration from DKNY’s iconic sportswear and accessory offerings. Plans are to extend the offering to include Donna Karan New York sun and optical eyewear shortly thereafter.

Jeffrey Goldfarb, Executive Vice President of G-III Apparel Group, said, “Marchon Eyewear’s innovative designs, strong brand portfolio, and global distribution capabilities are a testament to their leadership in this market. Our partnership with Marchon Eyewear is a great example of our ongoing strategy to maximize the worldwide reach of our iconic lifestyle brands, DKNY and Donna Karan New York.”

'We are immensely proud to be collaborating with G-III and DKNY, one of the most admired American fashion brands in the world,' said Nicola Zotta, President and CEO of Marchon Eyewear. “We look forward to crafting unique eyewear collections which exemplify DKNY’s iconic style, as well as to be a part of the brand’s growth and continued legacy of success.” 

The new line is planned to be sold globally in select department stores, specialty stores, and premium sun and optical retailers, as well as in DKNY retail locations and online at DKNY.com.

Marchon Eyewear previously held the eyewear licenses for DKNY and Donna Karan New York from 1999 through 2004.

Posted by : Kuwait PR Network Editorial Team
Viewed 25935 times
PR Category : Fashion
Posted on : Tuesday, July 17, 2018  12:42:00 PM UAE local time (GMT+4)
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Italian Wonder D1 Milano Announces New Releases at Baselworld 2019 [13993-Views]
THE RECIPE for healthy skin [13833-Views]
Invictus & Olympéa Chapter 2: Enter the Legend [13608-Views]
NEW OLAY WHIPS: Powerful Skincare, NOW Light as Air [13263-Views]
Cerruti 1881 [12562-Views]
Juliette has a gun's New Vanilla Vibes Perfume, a hymn to Adventure and Freedom, now in the UAE [12349-Views]
Dabur Amla Kids – Natural nourishment for your child's hair [11972-Views]
Esposa Prive - Viktor&Rolf Mariage - Spring/Summer 2019 [11943-Views]
OPPO confirms 10x Hybrid Zoom tech to launch in Middle East [11820-Views]
The World of Aigner [11587-Views]
Michael Kors Watches | Summer 2019 [11218-Views]
Spring Collection 2019 - Versus Mouffetard [10795-Views]
Translucent Is a Distinguished Milestone for Police [10598-Views]
Longchamp X Nendo A “!” Moment Around Le Pliage® [10570-Views]
Saint Honore Paris [10357-Views]
Chaumet Launches The Bolero Watch [10049-Views]
The RL50 Handbag: Introducing a New Icon [9455-Views]
Cerruti 1881 launches a splendid new collection for the festive season [9168-Views]
Celebrate with the new AIGNER Ramadan collection [8770-Views]
Chloé Launches The New Spring/summer 2019 Advertising Campaign Featuring Two Iconic “rosie” Style Su... [8659-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories