KuwaitPR.com, Online Press Release from Kuwait
 
Charity & Humanity(Government, Legal & Humanity)
Filter PR by
  
Pandora Joins Forces with UNICEF to Raise Over $1M in Aid of New One Love Initiative
 

Pandora and brand Muse Halima Aden unite in support of UNICEF, as the Marley family reimagine iconic anthem One Love for global fundraising appeal.

 

July 16, 2020:   Model and activist Halima Aden has come together with Pandora in support of UNICEF’s One Love initiative, to reimagine a world fit for all children. With the goal of preventing the COVID-19 pandemic becoming a lasting crisis for the world’s most vulnerable children, Pandora will match every dollar donated through One Love up to the value of US$1 mil-lion.

Members of the Marley family are re-recording the late Bob Marley’s iconic anthem One Love in support of UNICEF. Tuff Gong International and Amplified Music will release a new version of the seminal song on 17 July with all proceeds from the song and related activi-ties directly supporting UNICEF’s Reimagine campaign.

Originally recorded in 1977 by Bob Marley and the Wailers, One Love/People Get Ready is an iconic song for millions across the globe with its everlasting message to come together as one. The reimagined version of the song will be a true global anthem for 2020 featuring members of the Marley family, established mu-sicians from all corners of the globe and artists from conflict zones around the world.

“Over forty years ago, my father wrote One Love about unity, peace and universal love during a time when there was much trouble in the world. Even in a time when we aren’t able to get together, his message remains true today, we can get through this global crisis if
 

we come together through one love and one heart” said Cedella Marley.

As an advocate for global change, model and activist Halima Aden is raising her voice for the One Love initiative, encouraging the public to support and engage with donating functions across social media. With the first US$1M donated by supporters across the world doubled by Pandora, the proceeds will help UNICEF provide necessary equipment and essential support to vulnerable children and young people.

“As a Pandora Muse, I am so excited that Pandora supports the efforts of an organiza-tion that is so personal to me, UNICEF. As a UNICEF Ambassador, who was once on the receiving end of the services they provide to children around the world whilst growing up in a refugee camp, I know how detrimental the impact of COVID-19 will be if it hits refugee camps,” said Halima Aden. “The loss will be unbearable. In camps, there is no such thing as social distancing. UNICEF needs our help today more than ever and I’m so grateful to my Pandora family, as well as the Marley family, for coming together for this important initiative.”

Stephen Fairchild, Chief Product Officer Pandora, comments, “Across the world, we need to stand together in these difficult times, not forgetting those who need it most. By coming together with Halima Aden and the Marley family in support of UNICEF, we can
 

contribute together towards ensuring that the post-pandemic world is fairer and more equal for every child.”

Throughout the month of July, Pandora and UNICEF will drive awareness by engaging with Pandora fans and influencers, raising funds in support of the One Love initiative. This includes a “swipe-up” donation matching func-tion, an AR Instagram filter where each interac-tion results in a UNICEF donation and matching of all funds raised through activations on TikTok supporting the song launch.

Pandora’s partnership with UNICEF is a global call to action in response to a UNICEF estimate that, without urgent action, COVID-19 could cause an additional 6,000 children to die from preventable causes every day over the next six months. The collabora-tion on One Love is an extension of Pandora’s ongoing partnership with UNICEF that aims to support young voices around the world.

Visit unicef.org/ONE-LOVE

for further information and to donate.

#PandoraForUNICEF

#OneLoveOneHeart

Posted by : Kuwait PR Network Editorial Team
Viewed 40858 times
PR Category : Government, Legal & Humanity
Posted on : Thursday, July 16, 2020  5:20:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of KuwaitPR.com.
Previous Story : Cartier Philanthropy x Medair - Supporting Beirut's Relief a...
Next Story : Burgan Bank Celebrates the Festive Month of February with th...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Pandora Introduces New Limited-Edition Charm in Support of Unicef [8636-Views]
M•A•C Cosmetics News: M•A•C X Rosalia [8532-Views]
Oral-B iO™, The Biggest Innovation in Oral Care History [8505-Views]
Big Crown ProPilot Big Date Bronze- Flair Time [7470-Views]
Global Music Stars Relaunch Pandora ME for the Creative Next Generation [6917-Views]
The Tonda PF Collection- A Purist's Delight for Those in the Know [6326-Views]
For Every Story, For Every Me [6326-Views]
TURKEY'S Rumeysa Gelgi is warded GUINNESS WORLD RECORDS™ Title for Tallest Woman Living with a Heigh... [5163-Views]
LG Releases Preliminary Earnings For Third-Quarter 2021 [4740-Views]
Kristina Fidelskaya — Spring / Summer 2022 Collection 'Peace' [4182-Views]
Get Festive with Benefit Cosmetics' Advent Calendar [3861-Views]
SHINE INTO THE LIGHT by Hanan Al Najadah [3828-Views]
To the Moon and Back: Pandora's new Moments Collection Celebrates Togetherness this Season [3821-Views]
Records to Bounce, Flip and Soar for Guinness World Records Day 2021 [3184-Views]
New Ninjamas Nighttime Bedwetting Underwear Helps Kids To Conquer The Night [2656-Views]
LG Honored With 24 Awards for Innovation Ahead of CES 2022 [2243-Views]
Pandora and World-Renowned Author, Nadia Owusu, Release a Collection of Festive Stories to Celebrate... [2189-Views]
ASTRONEF is a New mechanical Masterpiece Presented by Ateliers Louis Moinet [2148-Views]
Rashid Is World Champion for Fourth Time [1671-Views]
Rashid Wins Again to Go One Step From Fourth World Title [1508-Views]
 
RSS Facebook Twitter LinkedDin KuwaitPR.com on Instagram
 
Top Sections
 
Top Stories