September 09, 2020:
The world’s most-watched football league moves onto Hublot time
Hublot is thrilled to announce it will become the Premier League’s Official Timekeeper from the start of the 2020/21 season. Hublot Loves Football!
Hublot’s historical and now ubiquitous presence in football makes it a perfect partner for the Premier League, which attracts many of the world’s best players and most decorated managers, and is enjoyed by fans around the globe.
Matches featuring the 20 teams are available to watch in 880 million households in 188 of the world's 193 countries recognized by the United Nations. According to research company Nielsen Sports, the Premier League has a cumulative global audience of 3.2 billion, making it the world’s most-watched football league.
The Hublot 2020/21 season Premier League 4th Referee Board
Not only was Hublot the first luxury brand to invest in football by partnering with the Swiss National Team in 2006, but now the company has one of the largest portfolios throughout the sport. Hublot’s partnerships cover international, European, national, women’s and club competitions, as well as legendary players and managers. This includes iconic competitions, clubs and figures such as the FIFA World Cup™, UEFA EURO (Men’s and Women’s), UEFA Champions League (Men’s and Women’s) and Europa League, Chelsea FC, Juventus FC, SL Benfica, AFC Ajax, as well as living legends such as Pelé, Maradona, Kylian Mbappé, Didier Deschamps, José Mourinho and Alex Morgan.
We are extremely excited and proud to become the Premier League’s Official Timekeeper. This is a milestone moment for Hublot. Since 2006, we have shown Hublot is hugely
passionate about football and that we add great value to every competition, club and talent with whom we partner. We look forward to working together to bring this partnership to life on and off the pitch. Hublot Loves Football and our partnership with the Premier League is the proof!
As Official Timekeeper for the League, Hublot will time every match pitch -side and on TV screens all over the world. The Hublot logo will sit alongside the on-screen graphic showing the match score and time. The Swiss luxury watch company will also be represented at every game via the iconic Hublot Big Bang Unico-shaped Referee Board held up by the fourth official to signal extra time and substitutions. Premier League referees will also time matches using a Hublot Big Bang luxury smartwatch, which includes goal-line technology. Between matches, Hublot will feature on all of the Premier League’s digital platforms.
We are delighted to welcome Hublot as the Premier League’s Official Timekeeper. Hublot brings a wealth of experience in sports timekeeping, particularly in football, and are renowned for being at the forefront of innovation. We look forward to working closely together and developing the partnership to bring exciting matchday and digital activations to fans around the world.
Premier League Chief Executive
Following a very successful four-year partnership with the Premier League, TAG Heuer is gradually refocusing its investments on its core areas of sponsorship: motor sports and speed and precision sports. However, the Premier League is a fantastic platform which will further enhance Hublot’s already impressive football portfolio, and we are delighted to be able to retain this important partnership within the LVMH Watchmaking Division.
LVMH Watch and Jewelry CEO
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Hublot Loves Football Timeline
2006 I Sponsor of the Swiss National Football Team, the first time a luxury brand entered into a partnership in football
2008 I Official Watch for UEFA EURO in Austria and Switzerland
2008 I Official Timekeeper for Manchester United FC
2010 | Official Timekeeper for FIFA World Cup™ in South Africa
2011 I Official Timekeeper for AFC Ajax Amsterdam
2012 I Official Watch for UEFA EURO in Poland and Ukraine
2012 I Official Timekeeper for Juventus FC
2012 I Official Timekeeper for FC Bayern Munich
2013 I Official Timekeeper for Paris Saint-Germain FC
2014 I Official Timekeeper for FIFA World Cup™ in Brazil
2015 I Official Timekeeper for FIFA Women’s World Cup™ in Canada
2015 I Official Timekeeper for Chelsea FC
2015 I Official Watch for UEFA Champions League and Europa League
2016 I Official Watch for UEFA EURO in France
2016 I Partner of The Best FIFA Football Awards™
2016 I Golden Foot Hublot awarded to Gianluigi Buffon
2017 I Official Timekeeper for Sport Lisboa e Benfica
2017 I Official Timekeeper for FIFA Confederations Cup
2017 I Golden Foot Hublot awarded to Iker Casillas
2018 I Official Timekeeper for FIFA World Cup™ in Russia
2019 I Partner of Globe Soccer Awards™ in Dubai
2019 I Official Watch for UEFA Women’s Champions League
2019 I Official Watch for UEFA Nations League Finals
2019 I Official Timekeeper for FIFA Women’s World Cup™ in France
2020 I Partner of Globe Soccer Awards™ in Dubai
2020 I Official Timekeeper for Premier League
2021 I Official Watch for UEFA EURO in Europe
2022 I Official Watch for UEFA Women’s EURO in England
2022 I Official Timekeeper for FIFA World Cup™ in Qatar