KuwaitPR.com, Online Press Release from Kuwait
 
Apparels, Shoes and Eyewear(Fashion)
Filter PR by
  
Marchon Eyewear, INC. And Victoria Beckham LTD. Sign Exclusive Global Licensing Agreement for Eyewear
Marchon Eyewear, INC. And Victoria Beckham LTD. Sign Exclusive Global Licensing Agreement for Eyewear

NEW YORK, NY & LONDON, UK, NOVEMBER 20, 2018Marchon Eyewear, Inc. and Victoria Beckham Ltd., announced today that they have entered into an exclusive, long-term global licensing agreement for sun and optical eyewear. 

New collections developed under the licensing agreement will roll-out globally beginning Fall 2019. The collections will be developed in Italy and will continue to embody Victoria Beckham’s intuitive and refined aesthetic, taking cues from the brand’s distinctively modern ready-to-wear and accessory offerings and sophisticated femininity. 

Said Paolo Riva, CEO of Victoria Beckham Ltd., “This new partnership with Marchon comes at an exciting time for the business, as we work towards reaching our global potential and expanding the brand following a series of strategic partnerships and appointments since our new shareholders NEO Investment Partners joined the business at the end of last year. Eyewear is synonymous with our founder and this license will allow us to scale our presence in the eyewear retail market and capitalize on Marchon’s technical innovation, expertise in product development and global distribution network, whilst continuing to offer our customers a product that they can feel empowered in, and excited by. Marchon is an industry leader working with such dynamic, iconic brands, so we are delighted to announce this partnership with them.”

'Victoria Beckham has done a remarkable job of building a true luxury brand with a confident identity and authentic point of view, and our organization is immensely proud to be collaborating with Victoria and her team,” said Nicola Zotta, President and CEO of Marchon Eyewear, Inc. “We believe that the Victoria Beckham brand is on the rise and quickly becoming one of the most influential in the industry. We are committed to the success of this partnership and look forward to producing eyewear that characterizes the brand’s trend-forward designs and contributing to the brand’s continued global growth.”

The new line is planned to be sold globally in select department stores, specialty stores, and premium sun and optical retailers, as well as in Victoria Beckham retail locations and online.

Posted by : Kuwait PR Network Editorial Team
Viewed 15273 times
PR Category : Fashion
Posted on : Wednesday, November 28, 2018  10:33:00 AM UAE local time (GMT+4)
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
What Procedure I Got Done to My Skin [33874-Views]
Introducing Burberry Bespoke Fragrances [16748-Views]
Flaunt your gravity-defying hairstyles to become the face of our brand [15789-Views]
From Tracks to the Street: Puma Re-issues CELL Venom [15752-Views]
An Amazing Collection for Ladies From Police [15707-Views]
Michael Kors Unveils Spring 2019 Michael Kors Collection Ad Campaign [13788-Views]
Cole Haan Delivers True Performance Footwear With the Release of the Zerøgrand All-day Trainer [13058-Views]
A City by the Sea and the Desert: Diana Arno SS19 Collection [12714-Views]
Completes Acquisition of Versace [12325-Views]
Profeta - Premium Range of Halal Vitamins and Supplements for Men, Women and Children [11644-Views]
Nissan Energy demonstration hits the spot [9906-Views]
Sony Unveils Newest Products and Introduces Latest Efforts from Entertainment Businesses at CES 201... [9467-Views]
Huawei Launches 5G Multi-mode Chipset and 5G CPE Pro [9040-Views]
Ralph Lauren offers the spring 2019 collection [8704-Views]
Rolls-Royce Motor Cars Achieves Historic Business Record [8684-Views]
19 reasons to fly with British Airways in 2019 [8344-Views]
Turkish Airlines reached the 80.2% Load Factor in December 2018. [7425-Views]
LG Electronics' Promise of AI for an even Better Life Delivered at CES 2019 Keynote [6941-Views]
Honor 10 Lite Packs Stylish Looks and Flagship Performances Into New Device [6851-Views]
Continental Commissions First Driverless Tyre Test Vehicle [6773-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories