Kuwait, 08 May 2021: VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, is excited to announce that it will reopen its multiplex at The Avenues for Eid al-Fitr in compliance with government guidelines. Cinemagoers in Kuwait can look forward to an impressive line-up of must-see movies to entertain the entire family and rest assured that the highest standards of health and safety are being maintained.
In adherence with the Ministry of Health, guests must be vaccinated and registered on the Immune App to gain entry. VOX Cinemas has also undertaken extensive precautionary measures and put in place an all-encompassing sanitisation and physical distancing plan. During the temporary closures, Majid Al Futtaim conducted extensive research to identify the top safety measures that would make guests feel comfortable about returning to its entertainment concepts and used the findings to proactively reimagine the guest experience.
Safe distancing ambassadors have been introduced and instructional signage has been installed to guide guests on best physical distancing practices. Guests are encouraged to enjoy a queue-less experience by advance booking their tickets and doing top-ups online. To further minimise physical contact and exposure, contactless payment options are available. The capacity in cinema auditoriums has also been reduced by 50% and seats next to, in front of and behind a guest’s selection will be left vacant to allow for physical distancing.
Ali AlOqab, Regional Manager, Kuwait, Lebanon and Jordan, Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said, “After being closed for more than a year, we’re extremely excited about reopening our doors at The Avenues and having the opportunity to reconnect with our valued guests. VOX Cinemas has been reopening cinemas across the region since May last year so cinemagoers can rest assured that we are exceeding recommended guidelines to ensure that families can enjoy the collective experience of watching their favourite films on the big screen with added peace of mind. With an impressive line-up of new releases, film fans in Kuwait have plenty to look forward to this Eid al-Fitr.”
VOX Cinemas The Avenues will be screening a wide variety of movies catering to an equally broad variety of tastes and preferences during the holidays including family-favourite Peter Rabbit 2: The Runaway, Japanese anime epic Demon Slayer, box office sensations such as Godzilla vs. Kong and Mortal Kombat as well as Arabic movies including Mesh Ana and Tawam Rouhi.
VOX Cinemas has stringent health and safety measures in place and is exceeding recommended guidelines. Surfaces will be cleaned and sanitised after every guest interaction to ensure the highest levels of safety and cleanliness. It is also now mandatory for employees and guests to wear face masks and have their temperatures checked on entry to the cinema.
There are also extensive measures in place to ensure that the highest levels of food safety are maintained. Employees will be following strict safety protocols which include sanitising of workstations and countertops every 30 minutes and washing their hands at least every 20 minutes and before handling food.
Majid Al Futtaim was awarded ‘Best Innovation in Health and Safety’ at the 2020 MENA Leisure Attractions Council (MENALAC) Awards for the third consecutive year.