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Mr. Masaud Mahmoud Jawhar Hayat, Vice Chairman and CEO of Burgan Bank Group

Burgan supports “Diraya” Campaign to enhance the public’s financial culture as part of its sustainability strategy and social responsibility program

Kuwait- July 8, - 2021: Mr. Masaud Mahmoud Jawhar Hayat, Vice Chairman and CEO of Burgan Bank Group, spoke in an interview about Burgan's support for “Diraya” campaign launched by the Central Bank of Kuwait and the Federation of Kuwait Banks in cooperation with Kuwaiti banks. He affirmed Burgan’s support to the efforts of educating customers and informing them more about their rights and duties in banking transactions within the framework of the bank’s sustainability strategy and as part of its social responsibility program. He also highlighted the bank's full commitment to covering all of the campaign’s messages through its public communication channels throughout the campaign duration to enhance the financial culture and increase the awareness of the banking sector’s customers and the public in general of banking and credit operations.

What are the main points that the campaign focuses on to enhance the community’s financial culture? 
The general objectives of the 'Diraya' campaign include enhancing the understanding of the banking sector customers and the public in general of the basic principles and concepts in the financial and banking field. The campaign focuses also on educating bank customers to help them make optimal use of banking products and services, in addition to raising their awareness of electronic frauds and alerting them to the best ways to avoid them. This initiative also aims to support the efforts to increase the levels of financial inclusion and to reinforce the financial and economic stability.
How does the campaign approach raising the public awareness of cybercrimes and how does it help facing these threats? 
Frauds and cybercrimes affect customers in a variety of ways. Scammers use emails, text messages, smartphone applications and even phone calls to obtain the customers confidential banking information such as account numbers, passwords and OTPs, for the purpose of stealing their money or personal data. As part of the 'Diraya' campaign, we publish awareness advertisements across the bank's various channels with tips and advices on ways to avoid electronic fraud and protect the banking and personal data of customers. We focus in particular on urging the customers to ignore any calls or messages from any unknown party and to refrain from sharing their personal and banking data. We regularly remind and warn our customers that the bank never asks them to share any personal banking data through phone calls, emails, text messages or any other applications. We attach great importance at Burgan to educating our customers on these issues and to providing the highest security and safety levels to protect our customers’ accounts and data and ensure a smooth and secure banking experience. Thanks to all these efforts to ensure the safe and secure management of the bank’s sensitive data, and to safeguard the privacy and security of customers’ accounts and information, Burgan Bank information and cyber security systems have demonstrated their efficiency and earned the ISO 27001:2013 certification for information security management system.  

How important is the promotion of customers’ financial culture and awareness of their rights? 
I would like to praise here the role and efforts of all the Kuwaiti banks in supporting this awareness campaign that was launched at the right time in light of the growing use of electronic banking channels during the exceptional circumstances imposed by the spread of the Corona virus pandemic, which was accompanied with a significant increase in electronic scams, frauds, and data theft. It was therefore important in this campaign to focus on reminding customers of their rights and clarifying their duties as well as raising their awareness of all the aspects related to financial and banking operations, so that they can take the right decisions with regard to banking products and services including financing, loans, cards and investments. Burgan Bank has actively supported the initiative since its launch and contributed efficiently to spreading awareness among its customers and society as a whole so that any individual or entity can benefit from the banking services provided by Burgan in a framework that ensures the security of their accounts and data. At Burgan, we constantly work on enhancing the customers confidence in the bank and in banking operations by focusing on spreading knowledge of personal data security and safety issues internally among employees, which reflects positively and effectively on managing customers' accounts and meeting their needs to the fullest. I would like to particularly commend, in this context, the Central Bank’s persistent and great efforts to enhance the financial culture of various society segments through campaigns and directives aimed at expanding the positive and effective role of the Kuwaiti banking sector and supporting banks to contribute within their social responsibility frameworks to educating customers about their banking rights.
Why does the campaign focus on the protection of customers rights? 
Protecting customers’ rights is the foundation of establishing and maintaining trust between the bank and its customers, and it is one of the core messages of the “Diraya” campaign. Burgan Bank spares no effort to increase its customers awareness of their rights regarding financial and banking transactions and ensures that they transparently get access to correct and accurate information about the services it provides to be able to take informed decisions and complete any banking transaction based on clear information. In this context, we consistently share advices and informative messages through our various channels, including our website and social media accounts. And I would like to specifically highlight the campaign's focus on clarifying the mechanism for submitting complaints, which confirms the collective keenness to protect customers rights.

How does Burgan Bank’s social responsibility and sustainability framework support the campaign? 
Burgan is committed within the framework of its sustainability strategy and as part of its social responsibility program, to enhancing the banking culture, increasing financial and credit awareness as well as protecting customers rights as recommended by the Central Bank's instructions. We have been eager since the launch of this initiative to provide our continuous support through the bank’s electronic channels and social media platforms to educate customers about their rights and duties. In this context, we focused in particular on providing the appropriate services adjusted to our customers with special needs, which is one of the focal points of the campaign. We continue to make great efforts in this regard to facilitate banking operations for this category of customers and to meet their needs. We have so far provided 6 branches with the best technologies and equipment including ATMs supported with voice guidance technology, the Braille printing feature for accounts statements, in addition to training a team of employees to communicate in sign language.

What about the financial inclusion principle stressed by the campaign? 
At Burgan, we are definitely dedicated to consolidate the principle of financial inclusion by providing diversified financial products that suits the needs of different individuals and institutions. We believe that providing a supportive environment for integrating the largest possible number of society members into the banking system ensures the prosperity and progress of the banking sector and contributes directly to sustainability and to the development of the country's economy. Therefore, we cooperate closely with all the concerned parties to support a sound financial system that includes everyone and ensure the protection of the users’ rights. We will continue to fully support all the efforts leading to the success of 'Diraya' campaign, through the awareness messages we publish in the bank’s press coverages, and through our website, banking services application and social media channels, as well as by training our employees to contribute to spreading awareness and providing the correct information to customers.

Posted by : Kuwait PR Network Editorial Team
Viewed 3227 times
PR Category : Banking & Investments
Posted on : Wednesday, July 7, 2021  4:06:00 PM UAE local time (GMT+4)
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