Reinforcing inclusivity and guaranteeing a streamlined banking experience for all customers
Kuwait, 16 March 2023: Burgan Bank announced the launch of a new biodegradable debit card especially designed to facilitate transactions for its visually impaired customers as it continues to innovate its solutions to provide a streamlined, elevated, and inclusive banking experience to all. The card delivers on Burgan’s core objectives of its comprehensive strategy – namely sustainability, product innovation and inclusivity, ensuring greater accessibility to specially-abled customers, whilst simultaneously promoting environmentally conscious practices.
The card utilizes a touch card feature with a rounded notch on the right side of the card to make it easy-to-use for visually impaired customers, helping them identify the proper card insertion direction while inserting the card in the point-of-sale terminal. Moreover, these cards are made of biodegradable materials, which limits their negative impact on the environment by helping reduce carbon footprint.
Commenting on the new card launch, Mr. Masoud M. J. Hayat, Vice Chairman and Group Chief Executive Officer at Burgan Bank, stated: “We are truly proud to be the first in Kuwait’s banking sector to introduce such a smart, accessible solution. Our main aim continues to be delivering an advanced tailor-made banking experience; one that answers to our customers’ needs and wants whilst promoting a more sustainable practice. This card will provide a greater sense of inclusivity, comfort and independence to our customers with visual impairments.”
He further added: “Beyond just the regulatory requirements, we continue to cater to the needs of all our customers and deliver upon them, living up to our ‘driven by you’ commitment. Which is why we are determined to constantly improve, enhance and expand our services to guarantee the most convenient and sustainable banking journey possible.”
Burgan Bank has remained committed to inclusivity as a key pillar, giving disabled customers equal and independent access to banking products and services. This includes maintaining six fully equipped dedicated branches across all governorates optimized for the needs of the physically disabled, the visually impaired and the elderly. These branches offer a number of convenient features, including: ATMs with braille keyboards and earphones; branch staff trained in sign language; wheelchair access and much more. Moreover, the Bank continues to upgrade all its online and offline touchpoints – including website and mobile app – to enhance accessibility features.