KuwaitPR.com, Online Press Release from Kuwait
 
Mall, Retail & Hospitality(Real Estate & Retail)
Filter PR by
  
Majid Al Futtaim Lifestyle together with the LEGO Group Reveal a New LEGO® Store in Kuwait
 
Majid Al Futtaim Lifestyle together with the LEGO Group Reveal a New LEGO® Store in Kuwait
• LEGO® Certified Stores opens its newest retail platform at The Avenues Mall 
• Local fans can experience the new ‘Retailtainment’ concept with an immersive experience.
 
Kuwait 26, April, 2022:  LEGO Certified Stores – owned and operated by Majid Al Futtaim together with the LEGO Group is expanding its retailtainment concept across the Middle East, with the opening of its first concept store in The Avenues Mall in Kuwait. The new look store format provides customers with a unique retail experience for the first time ever that is both playful and innovative in Kuwait. 
 
“This new LEGO Certified Store in The Avenues Mall offers a glimpse into a seamless unified retail space of physical and digital experiences,” said Fahed Ghanim, Chief Executive Officer at Majid Al Futtaim Lifestyle “Our focus is on expansion of these concept stores across the region with innovation, digital transformation and personalisation in collaboration with the LEGO Group to launch world-class brand encounters for our LEGO enthusiast and create more great moments for all.”
 
Visitors to the store will be able to explore Kuwait’s national landmark with an exclusive LEGO® brick replica of the Kuwait Towers, using 21,591 LEGO bricks which took over 110 hours to carefully reconstruct. The LEGO® Magnifying glass provides an opportunity to view a model in detail and there are hands-on play opportunities, with Brick Specialist store associates available to help customers find the perfect set.  
 
“With this LEGO® Certified Store, we are evolving our retail offering to strengthen brand love and create memorable experiences people will talk about long after they leave. Kuwait is a key market for our operations and with the new launch, we hope to offer new and engaging memories for the growing community of fans here,” said Jeroen Beijer, General Manager of the LEGO Group, Middle East and Africa. “We aim to inspire and develop the builders of tomorrow in all of our LEGO stores through creative play and interactions, with this new LEGO store format having taken two years to design and perfect for an elevated shopping experience.”
 
The store was unveiled through a ribbon cutting ceremony on 24 April. Customers can find the latest retail platform at the LEGO Certified Store in Phase 2, first floor of The Avenues Mall, or head to @legostoresme to find out more and play well.

Posted by : Kuwait PR Network Editorial Team
Viewed 10773 times
PR Category : Real Estate & Retail
Posted on : Tuesday, April 26, 2022  10:51:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of KuwaitPR.com.
Next Story : World-Renowned Shopping Mall, 360 Kuwait, Awarded Multiple A...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Awaken your Senses this Summer with Olay's White Strawberry & Mint Body Wash [7880-Views]
PANDORA ME – Festival Mode [5883-Views]
Gifts for Every Occasion with Pandora [5467-Views]
My Summer Story with Pandora [4758-Views]
Ogilvy Promotes Elaine Grell to Chief People Officer across EMEA [3104-Views]
Nissan AL Babtain Elevates Customer Experience in Kuwait with the Launch of Nissan Service [2775-Views]
Mehmet Tevfik Nane New Chair of the IATA Board [2444-Views]
Aviation Leaders Assemble in Doha for IATA's 78th AGM [1857-Views]
Disney X Pandora: Born to Stand Out [1831-Views]
Travel Recovery Rebuilding Airline Profitability -Resilient Industry Cuts Losses to $9.7 billion [1636-Views]
Burgan Bank Strengthens its Engagement with National Talents Through Participation in the AUK Career... [1397-Views]
Enjoy New Experiences on the Road with Nissan Patrol NISMO [1210-Views]
Burgan Bank Celebrates its Graduates from the Kafa'a Leadership Development Program [1139-Views]
Burgan Bank Sponsors the Ahmadi Music Group Beethoven Concert [1058-Views]
Burgan Bank Announces the Winner of the Al-Thuraya Salary Account Monthly Draw' [1026-Views]
Burgan Bank Launches Burgan “Power of 22” Campaign offering Mastercard Credit Card Users a Highly Re... [967-Views]
Enjoy New Experiences on the Road with Nissan Patrol NISMO [905-Views]
Burgan Bank Announces the Names of the Monthly Draw Winners of Kanz Account' [813-Views]
Burgan Bank Appoints Hameed Abdul as Chief Consumer Banking Officer [638-Views]
Burgan Bank Sponsors and Participates in Al Ahmadi Governorate's Blood Donation Campaign [509-Views]
 
RSS Facebook Twitter LinkedDin KuwaitPR.com on Instagram
 
Top Sections
 
Top Stories