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Leatherworld Middle East to open next week in Dubai from 4-6 May 2015
Leatherworld Middle East to open next week in Dubai from 4-6 May 2015

Biodegradable camel hide, alligator and python skins, among items on show when inaugural leather event opens in Dubai

Dubai, April 29, 2015: Biodegradable camel hide, alligator and python skins, and a cow hide collection in 250 colours are among the latest leather trends that will share centre-stage with scores of leather accessories when the Middle East’s only leather trade show opens in Dubai next week.

An exclusive Trend Area will be foremost among five dedicated show features at the inaugural edition of Leatherworld Middle East, which takes place from 4-6 May at the Dubai International Convention and Exhibition Centre.

Bringing the look and feel of a high-end Parisian leather workshop to the Middle East, the Trend Area will present a dedicated platform showcasing the latest trends and innovations from the workshops of leading Leatherworld Middle East exhibitors. 

“The Trend Area provides a great opportunity for regional designers, manufacturers, distributors, and retailers to get up close and personal with some of the latest innovations that are shaping the regional and international leather industry,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East, organiser of Leatherworld Middle East. 

“A wide range of new leather colours, textures, types, designs and eco leather will be on show, in addition to ready-made leather products and accessories from around the world, most of which will be seen in the Middle East for the very first time.”
“The regional market for high-end leather products is among the most exciting in the world and Leatherworld Middle East will play an instrumental role in fuelling further growth by enabling the generation of fresh business deals in the region,” added Pauwels.

Leatherworld Middle East’s Trend Area will be curated by the Parisian duo Louis Gerin and Gregory Lamaud, two of the French Capital’s most respected fashion design commentators and experts.

“Today innovation has transformed the way we use leather – it can be stretched, washed, deep coloured; it can be ultra-thin or ultra-thick; transparent, light as silk, fragile as paper, or strong as carbon – it’s creation and adaptability has no limits,” said Gerin.

“This is the essence of the Trend Area at Leatherworld Middle East; the most innovative aspects of the leather industries from the best international tanneries will be on show in what, in our mind, will be the world’s premier leather trade show.”

At the forefront of exhibitors with products in the Trend Area is Abu Dhabi-based Al Khaznah Tannery, which will showcase its 100 per cent biodegradable and metal-free camel hide, produced using 80 per cent recycled water.

German leather manufacturer SoftArt Leder will be making its regional debut at the Trend Area with a range of leathers for upholstery, accessories, shoes and equestrian, that come in 250 colours. 

“We are exhibiting at Leatherworld Middle East because we believe our product range fits the needs of the Middle East market,” said Markus Heckmann, Managing Director at SoftArt Leder.

“The UAE hospitality and home living sectors in particular are big markets for leather furniture and we are keen to grow in these areas.  We are showing eight unique leathers in the Trend Area.  German leather has a soft, unique touch that comes from using the best raw hides, aniline dying, and a long tradition in making quality leather.”

Other exhibitors debuting in the Middle East with their latest products in the Trend Area include French giants Bodin Joyeux and Pechdo, Agile Exim, H&K Exports, CV Moda Leather and S.S. Leathers.

Leatherworld Middle East is the region’s first and only dedicated trade event covering the entire value chain of the global leather industry, from tanneries (semi-finished and finished leather), chemicals, and machinery to finished leather goods, including footwear, bags, wallets, accessories, furniture and everything derived from leather.

Other features of the three-day event include Leather Production, a dedicated area for tanneries and dealers of semi-finished and finished leathers; Fashion Avenue and Shoe Box – two sections full of new leather items such as handbags, wallets, accessories and footwear; and the Designers’ Area – a setting for buyers to meet designers and search for bespoke designs for boutiques and department stores.

Leatherworld Middle East 2015 will feature more than 85 exhibitors from China, Egypt, Germany, India, Indonesia, Italy, Pakistan, Senegal, Spain, the UK, USA, and the UAE.

The region’s annual leather showpiece is supported by Founding Sponsor Al Khaznah Tannery, Official Show Supporter ESMOD Dubai, and Supporting Associations, the French Federation of Tanners, the French Skins and Hides Syndicate, and the National Tanning Industry Union from Italy.

Posted by : Kuwait PR Network Editorial Team
Viewed 60976 times
PR Category : Events & Exhibitions
Posted on : Wednesday, April 29, 2015  6:17:00 PM UAE local time (GMT+4)
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