MENAFA award recognises Alshaya’s leadership in bringing international retail brands to the region
United Arab Emirates, 22 October 2015: International retail franchise operator M.H. Alshaya Co. has been named Best Multi-Brand Franchise Operator in the Middle East and North Africa by the Middle East and North Africa Franchise Association (MENAFA). Alshaya received the award this week from His Highness Prince Bandar bin Saud bin Khaled Al-Saud, Honorary Chairman of MENAFA at the opening ceremony of the 2nd Middle East Franchise Exhibition and Forum at the Jumeirah Beach Hotel, Dubai on October 20th 2015.
Commenting on the award Omar Al-Haza’a, Vice President of MENAFA said: “Alshaya has been an innovator in retail franchising for over 30 years and has played a leading role in bringing some of the world’s best known brands such as Mothercare, H&M, Debenhams, Victoria’s Secret, Starbucks and The Cheesecake Factory to consumers here in the Middle East. Operating across a broad range of sectors including fashion, food and health & beauty, and with over 3,000 stores, cafes and restaurants in its portfolio, Alshaya’s scale, together with its proven commitment to operational excellence made them a clear winner in our eyes.”
John Hadden, Senior Vice President for Retail Property, who collected the award on behalf of Alshaya, said that the award reflected the company’s unwavering commitment to growth and to providing Middle East consumers with a wide range of shopping and dining experiences.
“The Middle East consumer is brand savvy – they love international brands - and we have worked hard to build franchise partnerships with some of the world’s best loved brands in order to bring an exciting choice of well-loved cafes, stores and restaurants to our customers across the region. We are delighted to receive this award which recognises that commitment and which celebrates the strength of franchising in the Middle East.”
The MENA Franchise Awards for Excellence in Franchising are designed to recognise exceptional performance in franchising, with the goal of encouraging operators to raise the bar on service and their offering.